What is a trademark, and what does it protect?

A trademark is a sign, symbol, or word that identifies and distinguishes the source of goods or services of one party from those of others. The purpose of a trademark is to protect the brand identity of companies, allowing consumers to recognize the source of a product or service easily. By establishing a trademark, a company can prevent others from using similar markings that could lead to confusion in the marketplace.

When a business registers a trademark, it gains legal rights to that mark, granting it exclusive use for the designated goods or services. This protection is essential in maintaining brand integrity, safeguarding against infringement, and ensuring that consumers are not misled about the origins of a product. The significance of trademarks in commerce extends beyond mere branding; they play a vital role in promoting fair competition and consumer trust.